About UmiCare
Inside UmiCare
We started UmiCare to give parents a calmer, clearer way to care for their babies. Our work is rooted in empathy, safety, and the reality of 3 a.m. parenting — fast logging, clean patterns, and gentle support when you need it.
Mission & vision
What guides every decision
A calm, shared space for parents — built with empathy and clarity.
Mission
Make baby care easier, clearer, and less stressful so parents can focus on their child.
Vision
Become the most trusted digital companion for parents, from newborn days through early childhood.
Craft
Respect your time and your sleep: forgiving UX, strong defaults, and clear language that never shames.
Built alongside parents
We iterate with real families and caregiver handoffs in mind. Our goal is not “more data” — it’s a calmer day and a steadier night.
Parent-centered
Weekly feedback with families shapes the roadmap.
Reliability first
Secure-by-default systems and clear ownership.
Calm UX
Designed for tired hands, low light, and real life.